Saras D Sarasvathy
Professor Saras D. Sarasvathy is a member of the Strategy, Entrepreneurship and Ethics area at University of Virginia's Darden School of Business. In addition to teaching MBA and doctoral courses in entrepreneurship at Darden, she teaches in doctoral programs in Europe, Asia, Latin America and Africa. In 2007, Sarasvathy was named one of the top 18 entrepreneurship professors by Fortune Small Business magazine. A leading scholar on the cognitive basis for high-performance entrepreneurship, Sarasvathy serves on the editorial boards of top management journals and as Associate Editor of top entrepreneurship journals. Her book "Effectuation: Elements of Entrepreneurial Expertise" was nominated for the 2009 Terry Book Award by the Academy of Management. Effectuation is widely acclaimed as a rigorous framework for understanding the creation and growth of new organizations and markets.