Ira Berk is Vice President of Digital Transformation Solutions within SAP’s HANA Global Center of Excellence, focusing on innovations in the telecommunications industry. Ira joined SAP in 2008 with the acquisition of Business Objects, where he led the creation of the SAP BusinessObjects Edge series of Business Intelligence products for mid-market companies. He brings over 25 years of industry experience in commercial software and internal applications with industry leaders Intuit, UBS, Morgan Stanley, and Pfizer. Ira graduated from MIT with a BS in computer science & engineering, and a Master's degree from the MIT Sloan School of Management. He has lived in North Carolina, Massachusetts, New York, England, and now in Connecticut.