Steve Knapp, founder of Knapp Communications, writes to reach high-tech and industrial audiences. Since 1989, he has specialized in crafting strong, fresh, and understandable content for companies with complex offers. Because Steve is passionate about technology, he relates easily to technical experts, knows how to gather input efficiently, and creates persuasive content that directly links technical capabilities to customer needs. His experiences include structuring, planning, and writing marketing materials for many types of technical offers, such as cloud services, communications systems, enterprise applications, data center infrastructure, managed services, software as a service, and related solutions. www.knappcommunications.com. http://www.linkedin.com/in/knappcommunications.