Steve Rubel is Chief Content Strategist for Edelman, a leading global communications marketing firm with more than 5,500 employees in 65 cities worldwide. He is considered one of the leading experts on the evolving media landscape and the blurring lines between traditional and emerging channels.
Rubel is responsible for advancing Edelman's thinking on the entire media ecosystem and for helping clients develop new programs that blend paid, owned, and earned content strategies. He serves as a senior advisor to the firm's Executive Committee as well as its roster of clients.
Since joining Edelman in 2006, Rubel has served in a number of senior strategy roles. Early on, he helped evolve the firm's thinking on social media and the impact it would have on both media and marketers. More recently he played a key role in helping the firm shape its point of view on sponsored content / native advertising, which has helped Edelman accelerate both its paid media and content capabilities.