Peter Cook leads Human Dynamics, offering Business and Organisation Development. He also delivers keynotes around the world that blend business intelligence with parallel lessons from music via The Academy of Rock. Author of and contributor to eleven books on business leadership, ac-claimed by Tom Peters, Professors Charles Handy, Adrian Furnham and Harvey Goldsmith CBE. His three passions are science, business and music, having led innovation teams for 18 years to develop life-saving drugs including the first treatments for HIV / AIDS, Herpes and the develop-ment of Human Insulin. 18 years in academia and 18 + years running his businesses. All his life since the age of four playing music.