Rob Hetherington is Global Head of Financial Services Industry Unit for SAP, responsible for SAP´s end-to-end footprint & ambition in FSI, which today covers more than 19,700 existing banking, insurance and capital market clients worldwide. Rob has spent the majority of his career in the Financial Services sector, as a banker and as a consultant. He has held senior roles in a 17-year career at Accenture, where he was a Managing Partner and led the firm's FS consulting business in Europe, Africa and Latin America; and at Capgemini as a Senior Vice President in the Financial Services consulting business, and a member of the global FS consulting operating committee. He has worked internationally. His bank clients have included Barclays, HSBC, RBS, Deutsche Bank and JP Morgan, and insurer clients Aviva, Prudential, Axa and ZFS. He has advised senior client executives on a range of strategic topics. He started his career as a corporate banker and corporate financier.