Michael Hocklander has a communications degree and a masters degree in leadership and ethics from John Brown University. Mr. Hocklander worked for Walmart Home Office in International Marketing for six years. In 2007, he started Caribe Producers, LLC, a production company servicing retail, non-profit associations, and travel agencies for marketing through media and live events. In 2014, Caribe Producers partnered with JR Global to launch a private label line of consumables. The successful placement of a private label jerky in the mini-bars at Mandalay Bay Resort and Casino in Las Vegas, Nevada prompted a look into the jerky category for national distribution into retail.
On November 1, 2015, Caribe Producers selected and licensed the brand "The Legendary Hatfield & McCoy Family Brands" to launch a line of jerky for national distribution. Spicy Revenge and Black Powder jerky debuted May 24 at the 2016 Sweets and Snacks Expo in Chicago, Illinois.