Hardeep Walia cofounded Motif Investing in June of 2010 a way to invest conceptually. He had spent more than six years at Microsoft as general manager of the company's enterprise services business and previously was a Director of Corporate Development and Strategy, helping to oversee Microsoft's investments and acquisitions. He started his career at the Boston Consulting Group. He holds a BS degree in economics and engineering from Yale and an MBA from Wharton. He holds Series 7, 63, and 24 licenses in the securities industry, serves on FINRA's Small Firm Advisory Board and it's Technology Advisory Committee and contributes frequently to Bloomberg TV, CNBC, Fox Business and Forbes.