Charlotte  Bui

Charlotte Bui

Charlotte Bui is the head of the Global Design Thinking team at SAP within the office of the CEO. The global team brings a design thinking mindset and methodology to customer sessions in all regions focusing on their needs. With her team, Charlotte oversees the management and creation of tools and techniques and provides training and communications for customer facing employees. Charlotte is also a Design Thinking practitioner using hands on experiences to expand and evolve the approach and to help SAP customers re-imagine new possibilities for their future. As design thinking includes visual and creative skills, Charlotte manages a shared service of design experts to generate powerful artifacts for customer engagements. Within the global design thinking team, key successes include training and enablement of over 3K members in the broader sales force, creation of hundreds of key customer assets, design and iterative development of the design thinking toolkit app and much more.