Radio Episodes
10/29/2019 b2b-revenue-growth-strategic-social-engagement

B2B Revenue Growth: Strategic Social Engagement

Changing the Game in Revenue Growth, Presented by SAP
The buzz: “Marketing to businesses is very different than marketing to individual consumers” (blog.hubspot.com). With the world a digital stage, today’s B2B buyer expects your company to engage them with intelligence and personalization on their own terms, wherever they are in the buying lifecycle, on their preferred platforms from Twitter to Facebook and LinkedIn. Listen Now

3/5/2019 the-new-modern-b2b-buyer

The New, Modern B2B Buyer

Changing the Game in Revenue Growth, Presented by SAP
Today’s B2B buyer wears many hats and has many responsibilities. What is your B2B company doing to appeal to this “New, Modern” buyer with their multi-faceted persona? Listen Now

1/17/2019 encore-smbs-how-to-build-your-stand-out-brand

Encore: SMBs: How to Build Your Stand-Out Brand

Changing the Game in Revenue Growth, Presented by SAP
The buzz: “Large enterprises spend millions of dollars to create brand identities…is the greatest real-life Jedi-mind trick of all…. With a focused brand strategy focused on a few key areas even SMB marketers can help their companies gain ground” (tslmarketing.com). Listen Now

12/6/2018 avoid-the-spam-folder-email-marketing-that-works

Avoid The Spam Folder: Email Marketing That Works!

Changing the Game in Revenue Growth, Presented by SAP
The buzz Personalisation it is not about firstlast name. It’s about relevant content Dan Jak. Email is predicted to be used by more than 3B people worldwide by 2020, according to a 2016 study by Radicati Group. Listen Now

11/1/2018 smbs-how-to-build-your-stand-out-brand

SMBs: How to Build Your Stand-Out Brand

Changing the Game in Revenue Growth, Presented by SAP
The buzz: “Large enterprises spend millions of dollars to create brand identities…is the greatest real-life Jedi-mind trick of all…. With a focused brand strategy focused on a few key areas even SMB marketers can help their companies gain ground” (tslmarketing.com). Listen Now

10/4/2018 need-brand-advocates-look-within

Need Brand Advocates? Look Within

Changing the Game in Revenue Growth, Presented by SAP
The buzz: “Treating employees as a part of your team of ambassadors is so powerful" (theundercoverrecruiter.com). Listen Now

6/28/2018 your-marketing-toolbox-free-fremium-or-paid

Your Marketing Toolbox: Free, Fremium or Paid?

Changing the Game in Revenue Growth, Presented by SAP
The buzz: “Whether you’re a marketing veteran, or are brand new to the game, keeping on top of the latest technologies and tools available is a tough ask” (Chris Sheen). Listen Now

3/29/2018 marketing-seo-101-are-you-lost-or-are-you-found

Marketing SEO 101: Are You Lost or Are You Found?

Changing the Game in Revenue Growth, Presented by SAP
The buzz: “’Build it, and they will come’ only works in the movies. Social Media is a “built it”, nurture it, engage them, and them may come & stay” (Seth Godin). Listen Now

8/22/2017 sales-and-marketing-becoming-a-social-selling-dynamic-duo

Sales and Marketing: Becoming A Social Selling Dynamic Duo

Changing the Game with Digital Engagement, Presented by SAP
The buzz: “The days of the ‘us versus them’ mindset between sales and marketing teams are over…no room for companies made up of teams that compete with each other–even if it’s just for glory and recognition” [Charles McKay]. Listen Now

7/13/2017 managing-your-sme-biz-mid-year-review

Managing Your SME Biz: Mid-Year Review

Changing the Game in Revenue Growth, Presented by SAP
The buzz: “I like to start a mid-year business review with gratitude for everything we’ve been able to accomplish” (Serenity Gibbons). Listen Now

5/25/2017 small-business-big-rewards-alliances-with-marketing-partners

Small Business, Big Rewards: Alliances with Marketing Partners

Changing the Game in Revenue Growth, Presented by SAP
The buzz: “Strategic alliances are becoming more relevant to business owners of all sizes and all industries – what used to be limited to blue chip companies is now a commonplace consideration for many small business owners” (Maria Martyak). Listen Now

2/23/2017 balancing-act-your-small-business-marketing-strategy

Balancing Act: Your Small Business Marketing Strategy

Changing the Game in Revenue Growth, Presented by SAP
The buzz: “Marketing is too important to be left to the marketing department” (David Packard). Marketing is at the heart of your business success. In fact, most aspects of your business depend on it. Listen Now

10/6/2016 social-media-done-right-super-brand-impact

Social Media Done Right: Super Brand Impact

Changing the Game in Revenue Growth, Presented by SAP
The buzz: “Managers do things right. Leaders do the right thing” -Drucker- Social media is ubiquitous in the personal and professional spaces, and your company and your employees are expected to take part. Listen Now

9/8/2016 king-content-and-the-rise-of-relevance

King Content and the Rise of Relevance

Changing the Game in Revenue Growth, Presented by SAP
The buzz: ask me if I care. When deciding whether to take the time to read your content, trust you and become loyal to your brand, your prospects and customers demand more than a catchy headline. Why? They’re busy and distracted. Listen Now

8/25/2016 smes-putting-your-mark-on-the-digital-economy

SMEs: Putting Your Mark on the Digital Economy

Changing the Game in Revenue Growth, Presented by SAP
The buzz: It’s not about you! At the heart of your SME’s Social Selling success is your ability to engage customers and prospects in their preferred digital spaces. Listen Now

8/2/2016 social-selling-and-the-partner-ecosystem

Social Selling and the Partner Ecosystem

Changing the Game with Digital Engagement, Presented by SAP
The buzz: 'We go together like rama lama…' Grease, 1978 film. Even if you’re successfully using Social Selling, you still need good partner relationships for your business to grow, scale and thrive. Listen Now

7/28/2016 website-analytics-measuring-your-success

Website Analytics: Measuring Your Success

Changing the Game in Revenue Growth, Presented by SAP
The buzz- Measure twice, cut once. As a small business owner embracing the digital economy, you’re aware -or you are now!- that customers are increasingly researching and making purchase decisions online. Listen Now

7/14/2016 the-sellers-guide-to-seo

The Seller's Guide to SEO

Changing the Game in Revenue Growth, Presented by SAP
The buzz: Hello? Is anybody home? If consumers can’t find your business, products or services on the first page of a targeted Google keyword search, you simply “do not exist." Listen Now

6/16/2016 cloud-nine-and-your-sme-business-ready-set-go

Cloud Nine and Your SME Business: Ready, Set, Go!

Changing the Game in Revenue Growth, Presented by SAP
The buzz: Fly me to the moon (Sinatra song). Cloud computing – once the purview of IT professionals in high tech fields – is now ingrained in our everyday lives via smartphone apps and online storage. Listen Now

6/2/2016 the-digital-path-focus-on-your-buyers-journey

The Digital Path: Focus on Your Buyer's Journey

Changing the Game in Revenue Growth, Presented by SAP
The buzz: Get smart. The buyer’s journey has changed radically in the Digital Economy. From the customer’s own pre-purchase research to the ways they engage with your business, everything has shifted. Listen Now