Matt Marcotte, founder of M2 Collaborative, is an accomplished leader with over 26 years of experience in multiple aspects of the retail business. His early experience included a varied buying career at May Department Stores and a VP role at Gap, Inc., where Matt played a significant role in its major brand reinvention project. At Apple, Matt led the North American stores organization, successfully scaling the culture and business during explosive growth of the most respected retailer in the world. As the EVP of the Direct to Consumer business at Tory Burch, Matt focused on the employee, customer and retail growth strategy for the fast emerging luxury brand. Matt leverages his diverse experience with some of the best brands and companies in the world to shape perspective on how the employee and customer is evolving and how retail companies need to proactively address this evolution in order to build and scale a business, drive profitable growth while also staying true to the brand.