Matt Laukaitis is the managing director of SAP’s Retail industry practice in the U.S, responsible for the division’s strategy, business operations, and sales performance. Since joining SAP in 2004, he has been a leader in SAP’s U.S. retail organization, and a hands-on strategic partner helping customers solve their most critical retail business challenges. Recently, he applied his sales management expertise and leadership capabilities as chief operating officer, overseeing the implementation of retail sales strategies, and go-to-market operations in the U.S. Prior, as vice president of sales, Matt developed and coached a team of professionals to become trusted advisors for leading and noteworthy retailers in North America. Prior to SAP, Matt worked at IONA Technologies, Netfish (acquired by IONA Technologies), RR Donnelley, and Apple, where he served in sales and sales leadership positions. He began his career as a manufacturing applications engineer with Ballagh & Thrall, Inc.