Benedict Riches is managing director of David Leadbetter Golf. Having joined the company in 2014, Benedict is responsible for the growth of the Leadbetter brand globally, comprising of 26 Leadbetter Golf Academies, training products and a network of highly trained instructors and specialists. Under Benedict‘s direction the company is expanding into new markets and utilizing the latest technology to deliver golf instruction on-demand. Benedict has an international sports and marketing background having consulted for some of the largest brands and properties in the world. Originally from the UK, Benedict has been working in the USA for 5 years.