Patty Schmucker is President and CEO of Performance Branding Services (PBS) and American Made Beauty. Prior to launching PBS, she accumulated significant experience in business management and development, having served as Vice President of Sales, Education and Marketing for Caesar’s Beauty Supply. She also served as National Director of Sales-West for the Aveda Corporation and sat on Aveda’s Advisory Committee from 1985-1998. She launched her own Ayurvedic brand, DoshaCare in 2008. Patty has been involved with a variety of success stories in the cosmetic industry. Patty wrote and currently facilitates a program to assist beauty brands reach domestic and international distribution which has helped 98 companies develop their international expansion plans resulting in over $29 Million in new export sales in the last 4 years. Patty is a licensed cosmetologist that also earned her Bachelor of Science in Business Management from Pepperdine University.