Alex Charfen is co-founder and CEO of CHARFEN, a training, education and consulting organization for entrepreneurs and small businesses. To reach optimal performance in any single area, Alex believes entrepreneurs must have congruency throughout their health, relationships and business. This perspective led Alex and his wife Cadey to examine their health holistically, and eliminate elements of their environment (like breast implants) that were causing toxicity and pain in their lives. Together, Alex and Cadey counsel and coach entrepreneurs around the world to maximize their potential, and limit the pressure, noise and pain they tolerate on a daily basis. Alex is regularly called upon to share his unique insights and perspectives with major media outlets, including MSNBC, CNBC, FOX News, The Wall Street Journal and USA Today. Alex lives in Austin, Texas, and enjoys spending free time with his wife Cadey and their daughters, Reagan and Kennedy.