Allan Adler is the Managing Partner of Digital Bridge Partners where he develops and executes digital business innovation, digital ecosystem, and go-to-market strategies for leading industrial and technology companies. Allan’s work and thought leadership helps clients refine their innovation cultures and practices, build profitable business ecosystems, and develop winning go-to-market strategies. Over the last 12 mo, Allan’s firm has helped SAP refine its digital transformation message and have published Digital Business Innovation thought leadership now appearing in the Guardian and the Digitalist magazines. Previously, Allan founded and ran (as CEO) MSI Consulting Group; a 100-person sales and marketing strategy firm focused on the high tech industry. He also worked as a CPA with Deloitte and management consultant with The Boston Consulting Group and received his MBA from Harvard Graduate School of Business where he was honored as a Baker Scholar.