Adam Zeckel is a Senior Manager in the Advisory Services practice of Ernst & Young LLP. Adam has more than 12 years of experience in tool agnostic Business Intelligence solutions. He has gained this experience in the design, development, and implementation of BI globally, primarily in SAP Business Warehouse, HANA, and Business Objects environments. Adam has experience playing key roles including hands-on implementation, blueprinting, creating roadmaps, and developing business cases and strategies for several SAP HANA projects including BW on HANA, HANA Enterprise Edition, S4 HANA, and Simple Finance powered by HANA. In recent roles, he has helped shape the direction of big data analytics for companies across industries including fashion, retail, utilities, media & entertainment, and distribution.