Catherine Lynch, SAP, Senior Director Industry Cloud Marketing, is a content marketing specialist with a particular focus on the global Professional Services and Media industries. She has a wide international experience of working with enterprise application vendors in global roles and is active on social media networks. She creates thought leadership content including videos, blogs, customer testimonials to promote industry solutions from SAP. Prior to joining SAP, Catherine had 10 years of experience of outbound solution marketing in EMEA roles including analyst relations, press and other media briefings, public speaking at conferences and customer facing events, sales and partner enablement, product positioning and product launches. Before joining SAP, she was European Product Marketing Director at TIBCO Software with a focus on Business Process Management.