Holger Fritzinger is currently Vice President in SAP’s Mobile Solution Management. His focus areas are the Apple/SAP Partnership, Mobile Strategy, and the role of Mobile in Digital Transformation. Holger also focuses on the roll out of SAP Fiori, where he was closely involved in large customer engagements. Previously he was responsible for the Customer Solution Adoption Applications, focusing on adoption of new SAP solutions, including HANA for Retail and Mobile apps for Retail Execution. As the head of the Tech Industry Business Unit he defined SAP’s approach for key topics like Outsourced Manufacturing, Solution Selling, and Analytics with Business Objects. Before joining the High Tech IBU, Holger worked as Program Director for SAP Consulting and successfully managed several large global SAP Implementations. Holger has 20+ years of SAP experience in a variety of roles, based in Walldorf and Palo Alto.