Mike Bosworth has been a thought leader within the field of sales over the few decades. He is an author, speaker, entrepreneur, story seeker and sales philosopher. He is the best-selling author of Solution Selling: Creating Buyers in Difficult Selling Markets, co-author of Customer Centric Selling, & co-author of What Great Salespeople Do: The Science of Selling Through Emotional Connection (EQ) & The Power of Story. He founded Solution Selling in 1983 with a mission to lift the bottom 80%. It became became one of the most widely adopted sales training methodologies in the tech industry. Mike’s researched how the best sales pros have high EQ & are able to connect & build trust with buyers. This led him to build a framework around how to help the bottom 80% boost their EQ with a connection framework based on the power of story. He founded Mike Bosworth Leadership to begin teaching to boosting EQ by using the power of storytelling for gaining trust & and influencing without authority.