As Chief Digital Technologist at Rackspace, Mike Bainbridge enables customers to navigate the complex world of digital technology partners, cloud platforms and industry trends. With an unrivalled enthusiasm, he helps businesses realize their digital potential and become more successful online. With a background in e-commerce architecture he brings a strong focus on customer experience, performance and measurable success criteria. As an advocate of all things digital you might catch Mike speaking at conferences, networking events or executive briefings. Mike has over 18 years of IT strategy experience and runs a technology blog and is active on social media (which is how he and the host connected).