“Consequences mean nothing to those with no hope.” Not wanting to see a generation comprised of hopeless individuals, City Impact mentors, teaches, and empowers urban youth and families to overcome the broken circumstances they experience and transform their lives and neighborhoods from the inside out. Brad Bryan is the co-founder of City Impact and currently serves as the Senior Development Officer. He was a UNL gymnast and graduated with a BA in Business Administration. In 1992 Brad began working at Peed Corporation (now Sandhills Publishing) as a Marketing Rep and later became a successful Advertising Sales representative. In the summer of 1993 Brad and three others began ministering in Lincoln’s Malone neighborhood. In 1997 Brad and his wife, Carma, left their lucrative positions in the business world to become urban missionaries while beginning City Impact. In February 1997, Brad became City Impact’s Executive Director.