Mark Noronha is the Startup Engagement Lead, Startup Focus Program @ SAP. He is responsible for enabling startups building (Big) Data, Intelligence, Predictive & Real Time products bring their innovation to SAP’s Enterprise customers. In a career spanning almost twenty years in the Silicon Valley, his experiences have had him create, transform and manage Enterprise and consumer-focused organizations at the intersection of Design, Data &Technology. Mark is also a Co-Founder of Raaya Design, an Innovation & Design firm based in San Francisco. He has a Bachelor of Computer Engineering Degree from the University of Pune, India, and is an avid reader, loves the outdoors, questions, answers and problems that need solving.