Tamara Schenk serves as research director for CSO Insights, the research division of Miller Heiman Group. She enjoyed more than twenty years of experience in sales and service in different industries on an international level. She started her career in 1992 with own business, selling and implementing software solutions for the automotive industry. She had continued her career in different consulting and sales roles before she joined T-Systems in 2005, covering various roles from strategy implementation to business development. Then she evolved sales enablement from a program to a strategic function. Before joining CSO Insights in January 2014, she led the global sales force enablement and transformation team also covering a holistic development program for frontline sales managers. At CSO Insights she connects the dots between experience, research, and client engagements to drive sales performance and sales force transformation in an effective and sustainable way. Tamara is a recognized blogger, speaker and thought leader with the global sales and sales enablement community and is a regular contributor to, and subject matter expert for TopSalesWorld.