Radio Episodes
1/24/2017 startup-mindset-rescuing-brick-and-mortar-in-online-commerce-era

Startup Mindset: Rescuing Brick and Mortar in Online Commerce Era

Startup Focus with Game-Changers, Presented by SAP
The buzz: “The sooner we drop the ‘e’ out of e-commerce and just call it commerce, the better” (Bob Willett). Many retailers have made great digital online strides, but focusing on “clicks” vs “bricks” may shortchange their in-store customer experience worth up to 98% of total sales. Listen Now