Shel Israel writes, speaks and consults on leading edge technology and how it changes business and life in general. Israel has spent half of his career as a consultant and the remainder as a writer/speaker. He has contributed over the years to Forbes, BusinessWeek, Business Insider and other publications and has spoken all over the world, often with Robert Scoble. The Fourth Transformation, is his seventh book on business and technology, and his third with Scoble. Israel and Scoble believe that this new book addresses a complex issue that will be changing business for a decade to come. They have formed The Fourth Transformation Group (4TG) to help major brands develop and implement strategies for the coming world of Virtual and Augmented Reality. Contact him at firstname.lastname@example.org or by Facebook Messenger at ShelIsrael.