Janis Fratamico is the Marketing Leader, East Market Unit for SAP. With more than 20 years of marketing experience in the enterprise computing and consulting services markets, Janis has played a key role helping shape the strategy and go-to-market approach for key business units at Bloomberg, IBM, PricewaterhouseCoopers and KPMG. Janis joined SAP in 2016. Most recently, she was the Head of Global Relationship Marketing for Bloomberg LP. Prior to that, Janis spent 12 years with IBM, leading the marketing for IBM’s Consulting Business in North America for 10 years and later as the Global Marketing Director for the Distribution Sector. Janis is a repeat Breast Cancer Three-Day walk participant and led the Saturday Enrichment Program (a joint IBM/SAP program) at inner city Philadelphia elementary schools. She was a mentor in Bloomberg’s Read Ahead Program. Janis earned her bachelor’s degree in Communications from Pennsylvania State University.