My guest today, Greg Logan started as a copywriter at Leo Burnett at the age of 19 and worked for them for 17 years from Sydney to Milan, where he was creative director at the age of 25. He started and sold his own agency McMann & Tate and has created some of the most awarded and popular advertising over the past 2 decades, working on the world’s biggest brands like United Airlines, Kellogg’s, Fiat, Subaru, , Microsoft, Proctor & Gamble to name a few. He’s also been the Executive Creative Director of large branding agencies, and in his spare time he writes creates reality TV shows. He would be one of the few people in the world to win international awards across advertising, film and TV.
Greg has clients across the US, the UK and Australia with his new consultancy called The Definery which is helping small to medium businesses become brands.