Betsy is the CEO and Founder of pet wearables company Wondermento, creators of WonderWoof. Named Forbes 30-under-30 in Manufacturing and Industry. Betsy has a decade of experience as an Inventor, working with Mattel, Hasbro and the #1 kid's digital brand in the UK, Moshi Monsters, making it the #1 toy brand in her time there. Betsy enjoys building great brands and has invented over 100 products. She advises several hardware startups as well as UNICEF Wearables for Good initiative. Her debut product, WonderWoof, made Oprah's favorite things list and is currently available on www.wonderwoof.com and over 20 retailers across US, CA and Europe.