Tracey Scheppach, CEO & Founder, Matter More Media
New media entrepreneur and solution architect helping build marketplaces of the future. Former executive at Publicis Groupe; leading several new media innovations, tech start-up experience, brand management experience and finance experience including M&A and public accounting. A passionate fundraiser for pediatric cancer research.Professional Experience: Tracey has been a key architect in building video’s future for more than 15 years pursuing her industry-leading expertise in areas such as advanced TV, programmatic TV, online video, cross platform video, second-by- second set-top box data, and SmarTV/ACR measurement.She played a pioneering role in bringing addressable TV advertising to life for some of the largest brands in the world, executing more than 250 campaigns for 50 leading clients including P&G, General Motors, Coke, Bank of America, Samsung and Kraft. Scheppach has been frequently quoted in publications such as Advertising Age, Adweek, Mediaweek and Entertainment Weekly.