Eric Mitchell, 47, joined Blood-Horse Publications in October 1999 as a senior staff writer for The Blood-Horse. Prior to that Mitchell was a reporter and columnist for Street & Smith's SportsBusiness Journal in Charlotte, N.C. He also spent more than eight years as a reporter and senior reporter for the Ocala Star-Banner, covering Florida's horse industry among other subjects. Mitchell was originally hired as a business writer. He now covers the stallion and farm news as Bloodstock Editor and manages BloodHorse MarketWatch, Stallion Register, and the Auction Edge sales guide.