Babs  Rangaiah, The Media All Star

Babs Rangaiah, The Media All Star


Babs Rangaiah leads marketing for IBM’s iX division. His directive is to apply the considerable assets of IBM -- from Design to cognitive computing through to e-commerce -- to establish an end to end marketing advisory blueprint for the digital age for some of the world's top brands.
Prior to joining IBM, Babs was the Vice President of Global Communications Planning for Unilever, based in their London Headquarters. He oversaw a team that worked with Global Brands to infuse New Media Strategy and Integrated Channel thinking into the creative development process.
Under his leadership, Unilever was recognized as one of the best and most innovative marketers in their use of the Media & Digital space. In 2007 & again in 2011, Unilever was named “Digital Marketer of the Year” by Advertising Age & in 2008 was named CPG marketer of the Year by MediaPost.