Tim Hughes is a transformational leader, best-selling author and top 10 Social Media influencer. With a background in sales and sales management, Tim has been involved in Social Media for over 8 years, having built a following on Twitter of 180,000, to become the number one most influential social seller. He is also an internationally renowned speaker, blogger and writer. With the disruption in the market from Cloud and Social, 3 years ago he was involved in the European transformation of the sales and marketing teams at one of the world’s largest tech companies, and across 2,000 people. Many of his Social Selling learnings are shared in his bestselling book “Social Selling: Techniques to Influence Buyers and Changemakers”. This transformation was about providing a complete new way of working for sales and marketing teams. Tim is the co-founder of Digital Leadership Associates www.social-experts.net, helping companies make a transformational move to embrace digital and social.