Amy Lipton


Amy is the founder and CEO of Spitfire Petite, the world’s first-ever athletic wear that fuses fashion-forward style, high-performance luxury fabrics and meticulous design proportioned to fit and flatter the petite woman.
Amy has been a C-level and senior global marketing executive for more than a decade, focusing on media, entertainment, digital media, software and eCommerce. Her experience ranges from directing global digital media and ecommerce for IBM to Chief Marketing Officer at some start ups with highly successful exits She creates marketing and brand strategies that consistently result in growth to multi-billion dollar levels.
She has provided business development expertise including guidance on marketplace positioning, go-to-market strategy, marketing and strategic communications and has helped accelerate revenue and driven marketplace penetration for many emerging technologies. Her M.S. is from Rensselaer Polytechnic Institute and BFA from Syracuse University.