Holly Rose is the Founder and CEO of the local Non-Profit Don’t be a Chump! Check for a Lump! She was part of the collaborative team for the Arizona Breast Cancer Resource Guide. She joined forces with national organizations to help push through the PALS Act (Protecting Access to Lifesaving Screenings) and is actively educating her community to End The Confusion regarding breast screening guidelines. She has been honored with the Arizona Foothills Magazine Women Who Move the Valley, 2017 Most Influential in Valley Non-profit, a MASK Unity Awards for Moms Making a Difference (2016) and a nomination for the Beth McDonald Woman of the Year Award (2014). She is also a self-published author of her memoir: Live and Give: Facebooking My Way Through Breast Cancer.