Jessica is Co-founder and President of gen.video, and a pioneer in Social Commerce with over 10 years of progressive video production, influencer marketing and ecommerce experience. She is responsible for leading company strategy, building out a best in-class influencer marketing platform, and development of service offerings focused on bridging the gap between social media and ecommerce. She is passionate about helping brands and retailers authentically tell their stories to better engage consumers and drive greater sales. Prior to joining gen.video ten years ago, Jessica has held strategy and marketing roles at CourtTV (now TruTV). She is a Boston transplant, studied at Emerson College and is a busy mom of three.