For 20+ years, David have explored emerging technologies that can help brands tell better stories. I was an early pioneer in the use of VR for advertising and marketing, having started with experiential advertising in 1991. Since then, he has run his own lab, the Brand Experience Lab and was the Director of the 1st AT&T AdWorks Lab. He has worked on a variety of emerging technology launches, including the award-winning AudienceGames cinema AR program. In those many years, David has covered a lot of ground, but one thing has remained consistent: I've looked for innovative ways to create compelling, authentic and relevant brand experiences. He’s been very fortunate to have the chance to travel with his daughter Sydney, who helps him remember that the most important experiences are the ones you share with people you love.