Rebecca Fretty is a classically trained, digitally liberated, marketing executive who has spent 25 years helping Fortune 50 companies and tech start-ups build and revitalize their brand stories to drive organic growth. Through the years, she has developed a straight forward model for any organization, large or small, to put their brand story in words that can rally the entire organization. She can show that when there is universal clarity around the brand story, everyone can unleash exponential growth. Rebecca recently founded Pink Imperfection, a consulting company dedicated to helping organizations amplify their brand story, connect with consumers and develop teams that cultivate a growth culture around these brand stories. Rebecca is retired ballet dancer, mother of two, an avid gardener and needle pointer plus forever a student of the piano, golf and home cooking.