In terms of the way InFact Decisions tackles product design - Decisions Not Data is the focus. My book with the same name is on pre-release - it can be bought at the link below. Warning there is no jargon - this book is to help C suites and Boards consumer analytics rather than do the work. The goal of the book is creating savvy buyers, who in turn will buy great solutions - including those InFact Decisions develop! My focus these days is predominantly these days in financial services with our verification service - Verifier, and collaboration with slowVoice and the Percypt collective intelligence platform.