Tywanna Smith’s experience as a professional basketball player, business owner, and financial advisor, allows her to give comprehensive advice and perspective to other professional athletes regarding their sports branding, business management, and financial needs. Her company, The Athlete’s Nexus, which means “link,” “connect,” or “core,” serves as the link between her professional athlete clients, and potential sponsors, media, fans, business partners, and more… Tywanna was raised in West Memphis, AR and spent many days playing basketball with the guys, including her cousin, Marcus Brown, who went on to become a professional basketball legend and one of the highest-paid American athletes playing overseas. Marcus inspired Tywanna to pursue basketball, but she followed her parent’s guidance to put academics first. Tywanna attended the University of Mississippi, where she majored in marketing, earned a minor in business management, and later achieved an MBA in finance.