Luisa Silva is the Global Director of GTM and Market Enablement for SAP Startup Focus. She is a seasoned business strategist, an accomplished practice and team leader with 16 years of software industry innovation, business development, services, sales and management in Big Data, Analytics and in-memory computing. Luisa is currently leading GTM with Startups for EMEA as well as at the global level within SAP Startup Focus, to nurture, accelerate and recommend investment in next generation startups’ offerings based on market potential and transformational technology – the SAP HANA platform. She joined the Market Enablement and GTM in the program in 2013. Directly influencing the success and growth of high potential startups in the program portfolio, Luisa has supported millions of Euros of revenue for SAP that involved startups.