Margaret  Heffernan

Margaret Heffernan

Margaret Heffernan produced programs for the BBC for 13 years. She then moved to the United States where she spearheaded multimedia productions for Intuit, The Learning Company, and Standard&Poors. As Chief Executive of a media corporation, she was named one of the “Top 25” by Streaming Media magazine and one of the “Top 100 Media Executives” by The Hollywood Reporter.
The author of five books, Heffernan’s third book, Willful Blindness: Why We Ignore the Obvious at Our Peril was named one of the most important business books of the decade by the Financial Times. In 2015, she was awarded the Transmission Prize for A Bigger Prize: Why Competition Isn’t Everything and How We Do Better. Her TED talks have been seen by over seven million people and in 2015 TED published Beyond Measure: The Big Impact of Small Changes. She is Lead Faculty for the Forward Institute’s Responsible Leadership Program and, through Merryck & Co., mentors CEOs and senior executives of major global organizations.