Joe  Coury

Joe Coury

Joe Coury serves as the director of development for Peterson Cartridge. In this role, Joe is responsible for building strong relationships with OEM customers, cultivating strategic alliances with industry partners and setting the overall sales and marketing strategy.

Most recently, Joe served as a defense industry consultant, with an emphasis in the US, Middle East and Brazil, for a variety of contractors, including global firearms, ammunition and weapon system manufacturers.

Joe frequently presents at industry events including Shot Show, the International Defense Exhibition & Conference (IDEX) and the Association of the United States Army (AUSA) Annual Meeting & Expo, and is an active member of the AUSA, National Rifle Association (NRA) and Tennessee Firearms Association (TFA). Having directed the purchase of millions of ammunition components in his career, Joe joined Peterson Cartridge because “the product quality is the best I’ve ever seen.”