Anderson Liu
Anderson Liu is the CEO of Westwin. By collaborating with major search engines and social media platforms in China and globally, Westwin provides cross-border digital marketing strategies and solutions for Chinese and foreign advertisers. Westwin’s history dates to 2004 when Microsoft China formed an online joint venture Microsoft Online (MSN China). Anderson joined the joint venture in 2004 as Vice President and has led the team launched Microsoft online services, and developed local products and services to improve Chinese users experience. In 2016, Anderson set up Westwin and carried out management buyout of the joint venture. Today, led by Anderson, Westwin serves as Microsoft’s exclusive BingAds monetization partner in China, provides Smart Ads integrated marketing solutions to help Chinese customers to reach thousands of global media platforms and apps, and Ads to China cross-border advertising solutions for overseas customers to help them promote their brand to China.