Aimee Helfand
Aimee Helfand is Founder and CEO of FamiLeague, a leading, family-focused digital media company, uniquely intersecting content, technology and play. Its robust, interactive video network serves a global community of over 20 million users across multiple platforms and owns over 40 original content franchises, including top shows REALITY OF, DIY DAD, JENNINGS JOURNEY and KIDS COMPETE.
Prior to FamiLeague, Helfand founded BabyLeague, one of the largest and most trusted digital resources for new parents, in response to her own need as a new mom looking for quick and helpful videos to help guide her through all things parenthood. Her keen business acumen for recognizing new opportunities to reach niche and new markets via storytelling led her to create FamiLeague. She's partnered with massive global brands such as Virgin Mobile, Amazon, Hallmark, CVS, and Bush's Beans to help them access the most coveted family and parent demographic through branded content.
