Joy Loverde (Chicago, IL) is a spokesperson for the mature- market industry and serves as a marketing and media consultant to members of the fast-growing eldercare industry. She has 30 years’ experience as a media spokesperson and is known for being a path carver and a visionary. She has written two books, Who Will Take Care of Me When I'm Old? and a best-seller, The Complete Eldercare Planner. Joy has been quoted in the Wall Street Journal, TIME, New York Times, U.S. News & World Report, Good Housekeeping, and, USA TODAY which ran a four-part series on Joy’s eldercare programs. Additionally, Joy specializes in keynotes for family members and professionals including employers, women's groups, centers for healthy aging, law firms, financial institutions, healthcare providers, and others. Joy’s work has taken her all over the world where she has personally interacted with thousands of family members and professionals in the field of aging.