David Gaines
As head of La Terza Coffee, David Gaines has firsthand experience testing and exploring the vast possibilities of Social Enterprise. On a global scale, coffee is one of the worst industries for workers, many of whom are paid unfairly, or are forced to work without wages. The team at La Terza has made a concentrated effort to buy coffee through sources that guarantee a living wage for their employees.
David sees changing the working conditions of the average coffee farmer is only the first step towards fixing some of the negative narratives of the current economic system. In addition to improving the working conditions of coffee growers around the world, other industries could also possibly benefit from this new business model. La Terza stresses the importance of bettering the lives of people they source from, and also the lives of employees, customers, and even their competition.
