Jane Hansom is a marketeer with over 25 years experience in creating integrated global brand marketing campaigns across media channels from TV & print to digital & social media. As an ex board director of global marketing agency 141, Jane executed campaigns for FMCG brands like Mumm Champagne, Courvoisier, Laphroaig & Sony PlayStation before leaving to set up Sponge Marketing in 2005 to focus on delivering creative marketing, PR & brand entertainment experiences to the sport, travel & entertainment industry. Current clients include Brooks Running, Odlo, Unit Nutrition, Digme Fitness, Barbados Tourism Board, Challenge Family, The Nevis Tourism Authority, Cervelo & Zone3. Jane is a keen amateur triathlete & has medalled for the Great Britain Age Group team in various World Championship Events from Sprint to Olympic distance. Jane sits on the board of the Triathlon Industry Association & advises government sporting bodies like London Sport on how to increase participation in sport.