Jane Hansom is a marketeer with over 25 years’ experience in creating integrated global brand marketing campaigns across media channels from TV & print to digital & social media. As an ex-board director of global marketing agency 141, Jane executed campaigns for FMCG brands like Mumm Champagne, Courvoisier, Laphroaig & Sony PlayStation before leaving to set up Sponge Marketing in 2005 to focus on delivering creative marketing and PR solutions to the sport and travel industries. Clients include Brooks, Odlo, Craft, Nevis Tourism Authority, Challenge Family, Cervelo & Huub. Jane is a keen amateur triathlete & has medalled for the Great Britain Age Group team in various World Championship Events from Sprint to Olympic distance as well as winning her age group at countless long-distance Ironman events including the Ironman World Championship. Jane sits on the athlete board of the Professional Triathlon Organisation and helps establish and implement polices to strengthen the PTO’s mission of promoting the sport of triathlon on a worldwide basis as well as providing a model for gender equality in sport and society.