Bill Lee
Bill Lee is the Founder and CEO of The Center for Customer Engagement, which provides consulting and research services for senior management as well as a global peer community and educational services for customer engagement implementation teams. He is the President of the Summit on Customer Engagement and the author of The Hidden Wealth of Customers. Bill’s passion is helping clients achieve sustained growth in today’s customer-empowered world by engaging marquee customers—those customers who will pull your firm into its future and attract large numbers of new and retained customers in the process. Bill has pioneered the concept that customer relationships constitute the most important—yet often “hidden”—off-balance-sheet asset in companies large and small, public and private.
