Shel Israel, co-founder and CEO, has enjoyed a long and successful career as a business technology consultant and writer. He has authored seven books and contributed to Forbes, Fast Company, Business Insider and other publications. As Transformation Group’s driving force, he’s responsible for products, services and building the firm’s diverse and talented network of AR experts. As head of Transformation Education Group, he develops curricula and serves as primary instructor for both public and private training programs. Israel, a frequent keynote speaker on the topic of how technology will impact business and culture, has spoken on all continents not currently covered by ice. He is also editor of AR Business World a subscription-based executive newsletter.